So, you ask, what is The White Balloon?

The White Balloon is a concept that encompasses all of the wonderful, whimsical qualities that make childhood so special. It was born out of a passion for finding hip, well designed, useful things for kids.

Who are we and what are we doing?

We are a small children's store based in Knoxville , Tennessee . We love unique children's clothes, shoes and accessories. We strive to the best, one of a kind items that reflect children's fun, distinct, individual personalities. Bright, funky, divine, energetic, creative, adventurous products are what we carry. Ordinary things we do not carry.

We are a brick and mortar boutique and realize that you have choices. We think we make a difference with the service that we offer, i.e. personalized service. Gifts are wrapped as part of your purchase if that is your desire. On the phone we can work with you to find pieces that work and don't. If you need it overnight - FedEx is in our shopping center and easy to accommodate.

What You Will Find at The White Balloon...

We have spent countless hours searching out what we consider the best products for children and pulled them together in one place. If you knew how many shampoos have been tried and thrown away, how many shoes have been worn only one time, how many toys were not played with, and how many outfits went unworn you would understand.

The White Balloon is what we think is a nice mix of designers (both European and American) whose concepts represent “the best of.

So, explore our products, read their stories and have fun. Hopefully you will find something you and your kids love as much as we do!